Trusted by 500+ triathletes worldwide
Improving your swimming doesn't have to feel overwhelming, time-consuming, or impossible to fit into your busy life. We’ll show you how to build race-ready swim technique, maximize every swim session, and create consistent progress without wasting hours swimming endless laps with no plan.
Fix your technique, build your fitness, and swim with confidence using personalized training that gets you to your goal, without the frustration; trusted by 500+ triathletes worldwide.
We start with a thorough video analysis of your stroke so you understand exactly what's holding back your times. No more guessing why you're stuck at the same pace, you'll learn exactly what needs fixing as we break down 3-5 specific stroke faults, help you understand what good technique looks like, and give you the exact drills to fix each issue.
Get weekly workouts written specifically for your current ability and schedule constraints. You'll get drill progressions based on your stroke faults, target times to hit for your main sets and enough distance in each workout to help you see the progress you are after
Access to a complete drill video library showing you exactly how to perform every drill and part of the freestyle stroke. These videos make sure every minute in the pool actually moves you towards your goal instead of reinforcing bad habits.
Unfiltered post-workout reflections straight from their training logs.






Tested on 100’s of Age-Group Triathletes. Personalized, just for you.
We start with a detailed video analysis to identify exactly what's preventing you from swimming further without stopping. We'll assess your current endurance capacity and learn about your race goals and available training time.
Based on your stroke analysis and overall assessment, we write weekly workouts tailored to your current ability and schedule that will systematically fix your specific technique faults while building the fitness you need to swim faster.
Access drill videos and step-by-step guidance that shows you exactly how to execute each technique element correctly. No guesswork; you'll know exactly what to focus on to build endurance without wasting time on ineffective training.
Accelerate your progress with personalized pool sessions at the iconic Burj Club inside the Burj Khalifa. These 60-minute sessions focus on technique refinement, building swim-specific fitness, and growing your confidence in the water.
Available weekday mornings (6-7am, 7-8am, 8-9am) to fit your Dubai schedule before work. We will work directly with you to reinforce the key focus points from your personalized training plan and address any specific challenges you're facing.
*Add-on, subject to availability.*
Submit follow-up videos of your swimming and drill execution for detailed feedback. We'll also track your pace improvements and distance progression through your workouts, then adjust your training as you improve, ensuring consistent progress toward your swimming goals.
Effective coaching means paying attention to the details that matter. We review every workout and tell you exactly what to focus on next, ensuring each session moves you closer to your goal.
Proven, real-world coaching lessons learned working with hundreds of real triathletes, packaged into lessons you can access 24/7.
“Rory helped me go from a beginner who struggled with 50 meters to a confident triathlete. He not only made me faster but, more importantly, made swimming enjoyable. His ability to explain technical aspects, tailor sessions to individual needs, and provide comprehensive support have been invaluable on my triathlon journey.”
“Rory has really improved my swimming confidence and speed. He’s introduced structure to my plan and it’s made a significant difference. I appreciate the carefully constructed weekly training plans. Working with Rory shifted my mentality from uncertainty to achieving my big swim goals.”
“Before working with Rory, I struggled with getting exhausted quickly and lacked swim workout knowledge. I’ve learned the importance of body position and balance. Rory’s coaching, especially the video analysis and personalized explanations, was enlightening and engaging.”