Experience has shown me the two most common reasons why most Age Group triathletes struggle with their swimming.

1️⃣  They lack the time to commit to swim workouts
2️⃣  They are doing the wrong thing with the limited time they have

If you haven’t struggled to balance work, family, training and all the other priorities then you, my friend, are a lucky son of a gun. For most of us, we have to build in our training time around our lives.

The first step to getting this right is to determine what the minimum amount of time you need to commit to see progress. That magic number is 3 swims per week.

But once you’ve committed to 3 swim a week, you are only halfway there.
You’re still not guaranteed to see improvements unless you’re doing the right thing with each swim.

The problem is, what is right for you?

There is an overwhelming amount of conflicting information, outdated advice and everyone you ask has their own two cents. What you end up with is some ideas, but no clear plan or strategy.


Look at it like this:

Navigating through the random advice takes time you don’t have. And it won’t get you the results you want.

You waste a ridiculous amount of time trying to work things out for yourself… Double guessing whether you’re doing it right or not… Hoping that next thing you try will be the golden nugget that makes everything right… Getting frustrated when it doesn’t.

There’s a more effective solution.
And this is where I can help you.


Over the years my intensive 1-1 personalized coaching process has helped 100’s of Age Group Triathletes do three things:

1️⃣ Drop their average swim times (they come out of the water faster)
2️⃣ Increase efficiency (they feel fresher getting on the bike).
3️⃣ Actually enjoy the process of training their swimming (I live to hear the words “Rory, I really enjoyed that swim!” in feedback emails)

I work with Age Group Triathletes of all shapes, sizes and backgrounds, that live all over the world. If you’re willing to be coachable, work hard and show me consistency, I’d be happy to show you the way too.


How Does It Work?

It all starts with a plan designed around you and your needs. I customize your entire swimming program towards your goals. I look at video of your stroke, take into account your current ability and experience. Look at your schedule & commitments. As well as your race schedule and ultimate goals to put together a program designed to help you improve.

Here’s a (very) brief summary of what you can expect from me:

☑️ 3-5 tailored swim workouts each week.

🔹 These are not cookie-cutter plans. I program based on ability, goals and schedule then adjusted for travel, pool length and other individual requests.

☑️ Video analysis review of your stroke.

🔹 We do a comprehensive analysis to start the process and regular video reviews of your stroke as we move through the weeks.

☑️ Access to The SwimFast Online Portal.

🔹 This is knowledge central filled with my detailed drill videos as well as knowledge and education videos and articles that will answer many, many of your questions and frustrations.

☑️ Accountability!

🔹 To make big steps forward we have to do hard things, together we make that happen.

There is A LOT more detail I will explain further when we go through the application process.


What My Clients Have To Say

“Rory is an exceptional and incredibly passionate coach. In just 1 year he’s pushed me further than I thought I could go and helped me get much  faster. I started with a pace 2:35/100m and never thought I would be able to reach 1:57/100m! His perfect detailed video analysis, specific individual drills hard training sets have meant #icanswimfast now and looking forward to see more and more improvements. I am sure that anyone can swim faster with Rory :)” – Maya B (F35-39)


“Over the past 3 years my swimming plateaued, creating a lot of frustration for me at the start of races which is obviously not ideal. Rory came highly recommended. The key part to my progress in the early weeks was Rory’s ability to identify, simplify and instruct me on what I wasn’t doing well and could improve to become faster. He also made sure to identify my strengths helped to make them stronger. Rory now programs all my swims. I’m seeing times I’d never thought I could hit. I’m swimming more than ever feeling better than ever.- Tom W (M25-29)


“Rory has without a doubt completely transformed my swimming. Having not really swum in the last 19 years, I came to Rory with a lot to work on!! Rory is incredibly patient and supportive but will also push you to excel and break-through into a whole new realm of swimming. He tailors and personalizes your program, gives you so much guidance and help and genuinely cares about how you are progressing. He is incredibly knowledgeable and knows exactly how to explain things in various ways to get the message home. I never realised how technical swimming was until I met Rory! What’s also great about Rory is that he has a holistic perspective and knows what can influence your performance. Being such a newbie to triathlons, he has helped me tremendously and I am very very grateful for the constant support and advice he has given me, not just on swimming. My swimming has come on leaps and bounds, I am way more confident in the water and have never swum so fast!! He is an awesome, approachable, humble and great guy and I would recommend him to everyone and anyone of all levels and abilities.”- Emma H (F35-39)


“Rory one of the best coaches I have ever worked with. He uses technology, biomechanics and his huge professional experience to deliver exactly what you want from a coach, RESULTS! Step by step he fixed each of my mistakes, but more importantly he showed and explained how to prevent the issues from coming back in the future. I started to feel the difference from our first session. I used to hate swimming, now I finally enjoy it – Alex S (M30-34)


How Do We Start

Before we get to starting, there are a couple of prerequisites to us working together. Through trial and error I’ve learned who I am able to help and who I am not, so before we go any further, lets get that out of the way.

For this 1-1 coaching to work effectively, you must:

☑️ Be at least 20 years old

🔹 My oldest client is 61 but I have no upper limit on age

☑️ Be willing to work hard and show me consistency.

🔹 There are smart and efficient ways to go about this process but there are no shortcuts. It’s going to take effort and consistency. If you’re not ok with this, I can’t help you.

☑️ Communicate with me.

🔹 Because your plan is tailored to you, I need to be kept in the loop. If you can’t keep me updated, this 1-1 coaching is not for you. You’d be better off trying one of my free training plans or the SwimFaster Program.

☑️ Commit to a minimum of 3 months.

🔹 This is a process, and process takes time. If you are looking for a quick fix or a short cut, I can’t help you.

☑️ Own a Garmin, Suunto or Polar watch

🔹 I rely on video and direct access to your swim workout data to coach you through this process. These three watch manufactures collect and display the data I need to to help you.

If you meet all of those criteria and are still interested, here’s what I’ll ask you to do:

1️⃣ Fill in the form below
2️⃣ I will respond to you within 24 hours asking a series of questions
3️⃣ I’ll make suggestions for what will work best for your experience and goals
4️⃣ If my suggestions sound doable we get started.

Apply Here


Frequently Asked Questions

I already have a tri coach, can you still help me?

Yes. Approximately 50% of my clients have a triathlon coach in addition to working with me. Swimming is a sport unlike running and cycling. My detailed oriented approach and the coaching process I have built out over the last 4 years working online has allowed me to tailor and refine this process in a way that is very difficult for a coach looking after 3 different disciplines to do.

Can I just buy a training program from you?

No. My coaching isn’t just the physiological. It’s not just main sets and a series of drills. When I coach, I teach. I want you to learn as much from me as possible about moving through the water, improving your stroke and preparing for races, but more than that I want to equip you to handle it all on your own. I’ve got clients that have been with me for years, bu that’s because they choose to (and we have a great relationship) not because they feel like they can’t swim without me.

Does Online Coaching Actually Work?

Yes. But not for everyone. Part of the application process is designed to help me understand you and your circumstances better. Step 3 in that process is me making suggestions on what will work best for your experience and goals. I’ve learned who I am able to help and who I am not. The application process and questions leads to better results and happier coaching relationships. That’s what I want for you.

I live in Dubai, Is The Process The Same?

Yes. Everyone I work with follows the same coaching process, here in the beautiful city of Dubai or anywhere else in the world. If you live in Dubai (or you are traveling to Dubai) you have the added bonus of being able to do Private 1-1 sessions with me in addition to your personalized plan 😊. Simply tick the “I live in Dubai” box on the application form so I know to include the details on that in my follow up.


More Client Testimonials

“If you are willing to do the work and listen you’ll get the results. Rory is hands down the best guy around in my opinion.” – Amin S (M35-39)

“Deciding to work with Rory is one of the best investments I have made.”
Indra M (F30-34)

“I owe Rory far beyond what any amount of monthly fee could pay for. It’s not just the simple but technical approach he takes to coaching, it’s the passion and philosophy behind how he does it”
Lina S (F40-44)

“I honestly owe Rory so much! I never thought I could swim anything like I am now. Someone I know saw me swim on Monday morning and she was like… “Hey you aren’t breastroking anymore!!!” – Rohit V (F35-39)